Faculty Member

Dr. Waqar Alam

Dr. Waqar Alam

Associate Professor/ HOD

Dr. Waqar Alam is an Associate Professor and Chairman department of Management Sciences at Abasyn University Peshawar KP., Pakistan. He is the managing editor of the Abasyn Journal of Social Sciences (AJSS) a reputed journal of Social Sciences in Pakistan. He has a Ph.D. in Management Sciences majoring in Marketing and a gold medalist from Preston University Islamabad Pakistan. He also has a Masters in Business Administration in Marketing from National University USA. He is a member of the University Senate, Academic Council and Head of the MS/PhD programs. Dr. Waqar used to be the head of the Department of Management Sciences at Preston University Kohat and Iqra University Peshawar. He is a member of the Graduate Studies and Research Management Council (GSRMC) of Abasyn University. He is the Chief Organizer of Abasyn International Conference on Technology and Business Management (AICTBM) and Chief Editor of the University Newsletter (Abasonian). He has published numerous articles in academic journals at home and abroad. His main research areas are brand management, cross-national studies, Internal Marketing and Higher Education Marketing.


Degree Name Specialization Institute Year
Ph.D Management Sciences (Marketing) Preston University, Islamabad, Pakistan 2009-2017
MBA Marketing National University, California, USA 1990-1992
B.Sc. Engineering Agricultural Engineering UET Peshawar, KP., Pakistan 1985-1989


Job Title Institute Job Description Years
Associate Professor/HOD Abasyn University Peshawar Head of Department at Abasyn University Peshawar, Pakistan. Major responsibility is to provide leadership to the academic and administrative affairs of the department including overseeing academic planning, curriculum development, supervise the academic research of MS/MPhil department and faculty members. Teaching at graduate and post graduate level. Aug, 2016 - Ongoing
Chief Organizer (AiCTBM) Abasyn University Peshawar As chief organizer of AICTBM the job assigned is to plan, organize and execute the affairs of the international conference and provide leadership to the team for smooth operations during the conference. March, 2017 - Ongoing
Chief Editor, Abasyn Newsletter (Abasonian) Abasyn University Peshawar Responsible for planning and controlling of the publication of the Abasyn University Newsletter on bi-annual basis Oct, 2016 - Ongoing
Focal Person of Abasyn University for (NBEAC) Abasyn University Peshawar Responsible for securing NBEAC accreditation for the department of management sciences by developing self-assessment report (SAR) as per HEC_NBEAC guidelines. Jan, 2017 - ongoing
In charge, MS Program Abasyn University Peshawar Managing the department of Master of Sciences in Business and Engineering Management Oct 2016 - June 2018


Publicaton Type Publication Title
Journal Development and validation of a multi-dimensional customer-based scale to measure perceptions of corporate social responsibility (CSR).
Journal The Relentlessness of Credit Risk in Islamic and Conventional Banking of Pakistan.
Journal Role of transformational leadership on employee job performance among high and low ranking institutions in Khyber Pakhtunkhwa.
Journal Exploring and reflecting on emerging internal branding concepts: A Case of Higher Education in Pakistan.
Journal A model for measuring entrepreneurial inclination among university Students.
Journal Determining the Impacts of Celebrity Based Brand Endorsements on Consumers’ Purchasing Intention.
Journal The impact of FDI, real effective exchange rate and total labour force on exports of Pakistan (1990-2017).
Journal Impact of service quality on word of mouth communication; Mediating role of customer satisfaction: A study of private sector universities of Peshawar.
Journal Relationship between celebrity endorsement and consumer purchase intention.
Journal Impact of brand knowledge on brand equity of universities in Khyber Pakhtunkhwa.
Journal Role of brand image on brand equity: A comparative study of public and private sector universities of Khyber Pakhtunkhwa
Journal Banking reforms in Pakistan-impacts and implications.
Journal The Performance of Equity Valuation Models for High and Low Intangible Companies - A Case of United States.